Charity is always at the heart of Pavilion Kuala Lumpur (KL) where excitement and creativity are injected into campaigns to raise funds for its corporate social responsibility (CSR) initiatives. To represent this spirit of giving this Ramadan and Hari Raya Aildilfitri, the premier shopping destination, in partnership with Television Networks, Media Prima Berhad, today unveiled yet another Charity At Heart CSR Initiative by supporting Media Prima and their Syukur Selalu Bersamamu charity efforts at ‘Sepetang di Pavilion KL’.

This Hari Raya, Syukur Selalu Bersamamu helps orphans from Rumah Anak Yatim Baitul Fitrah achieve their Eid Mubarak dreams by giving shoppers the opportunity to fulfil the children’s wish lists by purchasing items or donating money via Tabung Bersamamu. Pavilion KL also invited an additional home, Rumah Bakti Nur Syaheera to join in the festivity and together, Pavilion KL pledged a sum of RM10,000 to be donated to both homes.

Set in the illuminating garden of traditions, ‘Laman Idaman’ in the Centre Court, the Syukur Selalu Bersamamu celebrations was off to a dazzling start as shoppers, media and tourists were serenaded with live acoustic performances by Malaysian artist Aizat Amdan before a live cross of the mock cheque presentation on TV9 by Ms. Kung Suan Ai, Director of Marketing, Pavilion KL and Cik Sherina Nordin, Group General Manager, Brand Management and Programming Group TV3 & TV9 to Rumah Anak Yatim Baitul Fitrah and Rumah Bakti Nur Syaheera. The Raya festivities then continued with special activities with Syukur Selalu Ambassadors and performances by Altimet and Radhi OAG.

Later that evening, the children from Rumah Anak Yatim Baitul Fitrah and Rumah Bakti Nur Syaheera were treated to buka puasa at Fish & Co. at level 4, Connection.

For more information, visit the Pavilion KL website www.pavilion-kl.com and blog www.pavilion-kl.com/pavsays, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL, Twitter page at www.twitter.com/Pavilion_KL, Instagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.

For media enquiries, please contact:

Milk PR Sdn Bhd (+60-3) 2161-0171

• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my
• Pavilion Kuala Lumpur (+60-3) 2118-8888
• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com6
• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

ABOUT TV3

Since its inception in 1984, TV3 is still relevant to the masses as it continues to instil positive values in viewers through various programs such as news, current affairs, topics pertaining to community and religious issues, documentaries, entertainment, sports and drama. Maintaining its status as the number one television station in Malaysia by displaying prestigious programs such as Anugerah Juara Lagu, Anugerah Skrin, Nona, Majalah 3, Wanita Hari Ini (WHI), and Malaysia Hari Ini (MHI). Moreover, TV3 had been reaching out to its viewers’ hearts through its drama slots as Akasia, Lestary, Azalea, Samarinda, Iris, Aksi, and Cerekarama alongside various interesting campaigns and TV programs for its viewers.

ABOUT TV9

TV9 is one of the four free-to-air (FTA) television stations under Malaysia’s leading media conglomerate, Media Prima Berhad. It was formerly known as Channel 9, and was rebranded to TV9, upon acquisition on 23rd September 2005. The station began broadcasting on 22nd April 2006. TV9’s target audience is the Young Fresh Mass Malays (YFM) between the ages of 15 to 29.

Its prominent and distinct image had propelled TV9 to retain its second spot as the most watched television station in Malaysia. Its successful formula includes catering to the specific tastes of its target audiences, presenting them with a variety of reality, entertainment, drama and telemovies as well as a mix of modern religious-themed programmes.

For its viewers in Sabah and Sarawak, TV9 is available through Satellite TV Channel 119.