Taking cues from its namesake founder, Viktor Alexander, recreates the journey of the travelling artisan, seeking inspiration from a wide array of social and cultural influences yet retaining respectful homage of the natural aesthetics which surround us.

Artisans at the Maison strive to replicate the formula which earned Alexander the “Okolnichy” title at the Romanov courts and recognition as ‘artist-in-residence’. Using only the finest exotic skins like crocodile, python and stingray, Viktor Alexander is not just pioneering a new genre of avant garde jewellery but heralding an age of distinctive glamour.