Established in 1978, Sa Sa has grown from a 40 sq. ft. retail space to become today’s regional ’beauty’ enterprise and is now the largest cosmetics specialty store chain in Asia and one of the top five retail groups in Hong Kong, according to the ’Retail Asia-Pacific Top 500’ rankings of Retail Asia magazine, KPMG Euromonitor in 2008. As one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia, with over 150 retail stores and counters in Asia sell more than 400 brands of skincare, fragrance, make-up and hair care products including own-brands and other exclusive international brands.