Fashion is our expression and we have a passion for it. But it doesn’t
stop there. We want to make a difference. We want to empower women to empower
the world.

In our mission to empower young women we want to strengthen our
community and by doing so, also improve the world we live in. Whether we
address social sustainability, body rights, mental health, periods – or simply
new fashion trends, we want to inspire everyone to express their own unique
style and feel worthy just the way they are. Our aim is to offer an
alternative, when it comes to our store experience, in our signature style and
in our mission to empower. Whatever part we play, have played and will play in
that – we won’t stop saluting sisterhood.