Hublot’s strength resides in its very clear identity – The Art of Fusion – a unique ability allowing us to create timepieces that combine tradition, innovation and cutting edge design.

Anchored in the present and always evolving, at the forefront of new advances in technology and fundamental research into new materials, Hublot remains committed to traditional expertise creating timepieces that bear the mark of the most talented master watchmakers. In this way, the brand represents the Art of Fusion between watchmaking culture and cutting-edge technical developments, between the past and the future.

Whether it’s improving on traditional precious metal alloys to improve their performance and aesthetics or conjuring entirely new and ground-breaking composites, the vast world of materials is at the very heart of Hublot’s “Art of Fusion” philosophy.

This boldness is applied not only in the manufacture’s watchmaking know-how but even their world-class collaborations with recognisable partners such as FIFA World Cup™ and Ferrari, bringing tradition into the future.

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