Since Pavilion Kuala Lumpur first opened its doors, charity has always been at the heart of Malaysia’s premier shopping destination, where excitement and creativity are injected into campaigns to raise funds for its corporate social responsibility (CSR) initiatives, also known as ‘Charity at Heart’. In a joyful ceremony today, Pavilion KL announced a total sum of RM500,000 raised during its first CSR campaign of 2017, in conjunction with its recent Chinese New Year celebrations.

Throughout the Chinese New Year campaign themed “The Rise to Opulence”, Pavilion KL raised funds for Old Folks’ Homes and special Children’s Homes through the sale of the “Dance of the Prosperity Rooster” decorative glass plates to shoppers. The mall also supported Epal Training Centre’s Chinese New Year initiative, where 1,000 door stopper roosters made by single mothers and handicapped individuals were purchased by Pavilion KL and gifted to media and guests throughout the campaign.

The ceremony kick-started with three heart-felt videos: “Giving is the Best Communication”, Charity at Heart over the years and Charity Homes; to symbolise the ever-beating heart of charity at Pavilion KL before the beneficiaries were invited onstage for a group photo with Puan Sri Cindy Lim. Each of the 20 homes, the first group of beneficiaries in this initiative, received a special donation of RM5,000 per home. An additional amount was then donated to Persatuan Seni Jahitan Kreatif in support of their “Searching for the Star” program. The remaining amount raised from Charity at Heart 2017 will be donated to various initiatives and special causes throughout the year.

In conjunction with Pavilion KL’s 9th anniversary, the ceremony ended with a fiery medley drum performance by the passionate Pavilion KL team that enthralled the crowd. Guests were not left out as a specially-designed Rainbow Cake made an appearance and was served to all who attended.

Speaking at the event, Puan Sri Cindy Lim said, “I would like to take the opportunity to thank everyone who contributed generously to Charity at Heart this year. With acts of compassion and care, Pavilion KL has raised money that will aid in the welfare of old folks’ homes, education for special children and supporting the less fortunate. Your kindness brings them joy and fills their hearts with hope. We are truly appreciative of all your support and may your wishes come true with this good deed.”

To date, Pavilion KL has raised a grand sum of over RM 3 million in charity donations and pledges from festival fund raising, disaster relief funds and corporate donations.

For more information, shoppers can visit www.pavilion-kl.com or contact Pavilion Kuala Lumpur’s Concierge at 03 2118-8833. Shoppers can also check real-time updates on Pavilion Kuala Lumpur’s Facebook page http://www.facebook.com/PavilionKL, Twitter page at @Pavilion_KL, Instagram account @PavilionKualaLumpur or LINE @PavilionKL.

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For media enquiries, please contact:

Milk PR Sdn Bhd (+60-3) 2161-0171

• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my

Pavilion Kuala Lumpur (+60-3) 2118-8888

• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com
• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

1. Aveda, Level 4

Enjoy a free “Invati Revitalizer” (150ml) with purchase of “Invati shampoo” (1000ml) + “Invati Thickening Conditioner” (1000ml).*

2. Amouage, Level 2, Pavilion Elite

Experience the new fragrance in-store.

3. BMIC Nail Spa Salon, Level 7, Beauty Hall

Enjoy manicure gel at RM120 (NP:RM145), pedicure gel at RM130 (NP: RM155).*

4. DOME, Level 3, Connection

Savour a “Chai Latte & Samosa” set for only RM20+.*

5. Grandmama’s, Level 6

Enjoy the exclusive Chicken Masala this festive at only RM28+.*

6. Jo Malone, Level 3

Enjoy limited edition packaging for this festive.*

7. Lampe Berger Paris, Level 5

Get to purchase the “Coffret Floralie Mauve” at only RM347.70.*

8. Make Up For Ever, Level 3

Purchase any 2 “Artist franchise” (inclusive of an Artist Liquid Matte) & get a limited edition Jessie J pouch for free!

9. Marche, Level 1

Enjoy yogurt and curry marinated chicken from RM21.90++*

10. Patchi, Level 2, Pavilion Elite

Enjoy exclusive discounts on Diwali delectables.*

11. Royal India, Level 6

Enjoy 25% off total dining bill for the month of October.*

12. Variante, Level 4

Spend RM300 to enjoy 10% off for all items.*

*Terms and conditions apply.

*Pavilion KL Sdn Bhd reserves the right to change the terms and conditions without prior notice.

*Information (date, time, etc) for performances and promotions are subject to change.

For media enquiries, please contact:

Milk PR Sdn Bhd (+60-3) 2161-0171

• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my

Pavilion Kuala Lumpur (+60-3) 2118-8888

• •Lara Rowena, ext. 229, lararowena@pavilion-kl.com
• Wen Wen Chee, ext. 230, cheewenwen@pavilion-kl.com

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.