Pavilion KL, Malaysia’s premier shopping destination, today celebrated Chap Goh Meh with its record-breaking achievement of selling Bags of Love for Charity At Heart 2019, an auspicious corporate social responsibility initiative, part of ‘A Regal Celebration’ to welcome the Chinese New Year festivities.

As with all signature festivals, Pavilion KL broke the records once again in the Malaysia Book of Records by achieving the ‘most number of tote bags sold at a charity drive event’, which received overwhelming support from the Pavilion KL community of partners, tenants, vendors, suppliers, companies as well as shoppers and visitors. The colourful tote bags lovingly named Bags of Love were created by supporting and harnessing the unique sewing skills of 45 single mothers throughout a one-month period.

The Charity At Heart initiative has always been a part of Pavilion KL’s efforts to reach out to the communities during festive celebrations. Since the mall’s opening in 2008, Charity At Heart has seen Pavilion KL continue the act of giving and supporting the welfare of the community by dedicating funds and much-needed items to benefit charity homes nationwide.

The ceremony was attended by Philip Ho, CEO of Pavilion REIT; Mdm. Lee Pooi Leng, Office Manager, Malaysia Book of Records, the Pavilion KL senior management team and single mothers. Guests were treated to a magnificent afternoon of a drum performance and 8 Lion dance performances, and played witness to the unveiling of the total number of bags sold during the campaign and the presentation of the Malaysia Book of Records Certification.

Says Philip Ho, “Community engagement is in Pavilion KL’s DNA and plays a significant role in our festivities. Today we celebrate Chap Goh Meh in high spirits as we achieved our record goal of selling Bags of Love to raise funds for old folks homes, orphanages, charity organisations and worthy causes. To everyone who played a role in our initiative, your generosity has been inspiring and thank you for pledging ‘A Bag Of Love’, may you all receive abundant good blessings and wishes in return”.

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About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 700 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. It is a 3-minute walk from the Pavilion Bukit Bintang MRT station. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

For media enquiries, please contact:

Candice Foong, Senior Manager, Public Relations, at +603 2118 8212 (ext. 212) or email candicefoong@pavilion-kl.com or Lara Rowena, Senior Executive, Public Relations at +603 2118 8212 (ext. 214) or email lararowena@pavilion-kl.com