The new POWER FABRIC+ FOUNDATION. A weightless 24-hour wear available in a multitude of skin-flattering shades, allowing skin’s natural luminosity to shine through in a natural matte finish..

Embrace the Sweetness of Fresh Sugar Lip Treatments!

Say hello to 24-hour hydrated lips with our Sugar Lip Treatments! Nourish, hydrate, and protect your pout with the goodness of natural ingredients. Whether you’re aiming for a subtle tint or a deeper shade.

unlimited block: booster SPF50++

A protective moisture primer to boost lasting, protection and comfort of your foundation, instantly enhances your natural complexion.

Boost the lasting, protection and comfort of your foundation with the newest member of the unlimited family: block: booster. this protective moisture primer instantly enhances your natural complexion. block: booster creates a smooth skin surface for increasing foundation adhesion and absorbs excess sebum, preventing an oily shine. this results in the foundation’s true colour lasting longer.

unlimited mattifying makeup fix mist

shu uemura’s no.1* fixing mist now in a new mattifying finish. at the last step of your makeup routine, shake the mist well and spray all over the face. indulge yourself in the ultra-fine mist with Japanese hinoki fragrance, a relaxing scent that provides you comfort on the skin. the mattifying mist provides you 24h healthy matte finish, which makes your makeup last longer than usual, and retouch would not be needed for 24h. sweat-resistant, sebum-resistant, transfer-resistant for all-day long.

chromatics 4 3D eye palette [Hanami Spring and Summer Matsuri]

Inspired by the 4 seasons of Japan, 4 curated palettes designed for warm to cool Asian skin tones.

• Hanami spring: inspired by the 4 seasons of Japan, 4 curated palettes designed for warm to cool Asian skin tones: 3 shades to create an easy gradation and one shade of the new eye sculpt texture to add a dramatic dimensional touch. the opaque muted pink comes from the Japanese plum that blossoms during the transition from winter to spring and symbolizes the start of a fresh new year; the vibrant combination gives a feeling of hope and excitement.
• Summer matsuri: inspired by the 4 seasons of Japan, 4 curated palettes are designed for warm to cool Asian skin tones: 3 shades to create an easy gradation and one shade of the new eye sculpt texture to add a dramatic dimensional touch. inspired by the toasty radiant light of lanterns from the summer festival matsuri. The amber yellow expresses rechargeable energy and gives a sense of playfulness during the hot festive nights of summer.

New Shade & Illuminate Radiance Enhancer is a Hyaluronic Acid-infused corrector that minimizes discoloration and creates a smooth, soft-lit glow.