As Malaysia’s borders re-open and the nation transitions to an endemic phase, Pavilion REIT Malls are excited to welcome visitors to celebrate Hari Raya with plenty of festive shopping, buka puasa reunions, fun times and exciting rewards.

Pavilion KL celebrates with ‘Eid In Harmony’, an international, cross-cultural showcase in partnership with the Embassy of the Islamic Republic of Iran; Intermark Mall’s ‘Meriah Raya’ invites shoppers to experience the art of puppet-shadow play with Malaysia’s traditional Wayang Kulit and revisit nostalgic Malaysian childhood games; and at Da Men USJ, shoppers will be transported back to `90s Malaysia with ‘Bestnya Raya!’, celebrating Malaysian batik in an iconic retro style!

With the re-opening of Malaysia’s borders, Pavilion KL, Malaysia’s premier shopping destination, once again presents an international dynamic to its festivities. Partnering with the Embassy of Iran for the first time, ‘Eid In Harmony’ is an international, cross-cultural showcase that celebrates the heritage, culture, and traditions of both Malaysia and Iran.

Following the celebration of the Persian New Year from 2 – 7 April with authentic Iranian products and interactive activities at the Centre Court, Pavilion KL has transformed into a spectacular Hari Raya celebration, showcasing both Malaysian and Iranian culture through festive décor, gifts, activities, and shopping experiences until 16 May.

Pavilion KL is also proud to partner with the Ministry of Tourism, Arts and Culture Malaysia, Kraftangan Malaysia and Dewan Bandaraya Kuala Lumpur (DBKL) to present Malaysia’s stunning handicrafts, arts, and culture, to promote Malaysia’s local craftsmanship at the ‘Eid In Harmony’ Marketplace. For a unique shopping experience at the Centre Court, shoppers may pick up Raya gifts and souvenirs from a variety of Malaysian and Iranian handicraft on sale. There are also plenty of immersive activities such as the first live Persian carpet weaving demonstrations in Malaysia, enamelling on copper handicraft workshops, as well as musical and dance performances from both cultures for shoppers to experience.

“With the Malaysian borders now open to international visitors, we expect to see a major multiplier effect on several tourism-related sectors. Flights will resume, hotel room occupancies will rise, and as Malaysia’s premier shopping destination, we are confident that our foot traffic will increase significantly. Pavilion KL marks this long-awaited moment to present yet another magnificent festive campaign to our visitors,” said Dato’ Joyce Yap, Chief Executive Officer of Retail, Pavilion KL.

‘Eid In Harmony’ was officially launched today by Guest of Honour Datuk Saraya Arbi, Deputy Secretary General of the Ministry of Tourism, Arts and Culture; alongside H.E. Ali Asghar Mohammadi, the Ambassador of Iran to Malaysia; Dato’ Joyce Yap, Chief Executive Officer of Retail, Pavilion KL; Mr. Khairul Azmir Ahmad, Director of Culture, Arts, Tourism and Sports, DBKL; and Mr. B. Ravintharan, Head of Cards, Maybank Group Community Financial Services. Following the launch, guests were treated to a vibrant Malaysian Islamic Fashion Show by Yayasan Tuanku Nur Zahirah and given an exclusive tour of the ‘Eid In Harmony’ Marketplace.

“Iran and Malaysia share the same Islamic values and Asian traditions which uphold respect for the family and society. Cultural discourse is all about making the right perceptions about others through better understanding and respecting others.

“I believe by active and meaningful cultural diplomacy utilising the exchange of ideas, values, and traditions and of course by performing arts, live music, film screening, handicrafts, food and tourism, we would be able to know each other better and entertain the beauty and diversity of other cultures. I am also very pleased and grateful that two governments and private entities are supporting the enhancement of our cultural programmes and intellectual engagements,” said H.E. Ali Asghar Mohammadi, the Ambassador of the Islamic Republic of Iran to Malaysia.

“Hari Raya is an excellent time to celebrate the return of international tourists, and to share our Malaysian culture with the world – and there is no better place to showcase it than here at Pavilion KL. The mall has been instrumental in elevating the status of Bukit Bintang as Malaysia’s key shopping district and a major tourist attraction, and I am certain that this collaboration with the Embassy of Iran will present a unique Hari Raya celebration for both Malaysians, Iranians, and tourists alike, as we discover more about each other’s cultures,” said Datuk Saraya Arbi, Deputy Secretary General of the Ministry of Tourism, Arts and Culture.

Plenty of festive treats and shopping await at Pavilion KL this festive period. Shop for your stylish Raya outfit at Variante, match it with a beautiful headscarf from Arzu or dUCK, and find your signature scent from Arabian Oud. For some exciting entertainment, catch the latest blockbusters at Dadi Cinema, then cap off your day with a delectable Middle Eastern iftar at Al Halabi Gourmet Restaurant and visit Pavilion KL’s newest café The Coffee Academïcs for coffee and dessert.

Be rewarded when you shop this festive season! With a minimum spend of RM150 (or RM100 with Maybank Credit or Charge Cards), shoppers will receive exclusive Raya packets inspired by Iranian and Malaysian architectural motifs. Complimentary RM20 dining vouchers are also available with a minimum spend of RM200, and with a minimum spend of RM300, shoppers will receive a toiletries pouch and gift set. With Maybank as Pavilion KL’s official banking partner for 2022, cardholders will receive a complimentary Corelle Livingware Four-Piece Set with RM1,000 spent in a single receipt and a Vision Casserole Dish with RM2,000 spent.

Enjoy a cultural feast this Hari Raya at Intermark Mall with ‘Meriah Raya’, inspired by favourite traditional Malaysian art and games including Wayang Kulit, Batu Seremban, Congkak, and more. Delight in the festive décor that captures the fun and carefree spirit of nostalgic childhood games alongside exhibitions and performances from now until 8 May.

Be sure to get that Instagram-worthy Raya shot at the mall’s traditional Malay décor display, adorned with colourful batik and flowers. Shoppers can also experience shadow puppetry first-hand by directing their own Wayang Kulit performance at the screen in the Ground Atrium.

Intermark Mall is proud to collaborate with Karyaneka, a subsidiary under Kraftangan Malaysia, and Wak Long Music & Art Centre to showcase the art of shadow play, cultural games and traditional artforms through engaging workshops. Shoppers are invited to participate in workshops to learn how to make shadow play puppets, paint batik, make Batu Seremban and play Congkak from 16 to 30 April at the Meriah Raya Gallery, Ground Floor.

Shoppers of all ages and backgrounds are welcome to learn more about the history of Wayang Kulit and witness spectacular shadow puppet performances regaling traditional Malay folktales by Wak Long at The Art of Shadow Exhibition at the Meriah Raya Gallery. The Wayang Kulit Shows by Wak Long will take place on 16, 17 and 24 April 2022 at 2pm and 5pm.

As part of the festive shopping experience, there will also be a showcase of traditional gamelan music and cultural dances by students of Taylor’s International School Kuala Lumpur on 12, 13, 14 April at 1pm at the Ground Atrium.

For those looking for something tasty, shoppers can stock up on Raya goodies at Jaya Grocer’s Raya Delectable Pop-Up, Concourse Level from 11 April to 1 May. From festive treats, hampers, imported dates and chocolates, shoppers can buy all their favourite snacks in time for the Raya celebrations. To find the perfect Raya outfit or handcrafted Raya gift for family and friends, visit the Meriah Raya Pop-Up, Ground Atrium from 8 April to 8 May and browse the various handicrafts by Kraftangan Malaysia and Wak Long, as well as stunning headscarves and Baju Raya from Bacarat for the festive season. To spruce up your home this festive season, swing by the Artisan Pop-Up by Living Circles Concept, Ground Floor (opposite Starbucks) from 8 April to 8 May, for party essentials and festive decorations.

Shoppers who spend RM200 and above in a single receipt may redeem an exclusive set of Raya Packets and stand a chance to win shopping vouchers. Those who spend RM500 and above in two accumulated receipts may redeem an exclusive set of Raya Packets and a 6-piece Ocean Ivory Hi-Ball Glassware Set.

Da Men USJ invites shoppers to create everlasting festive memories with ‘Bestnya Raya!’ from now until 31 May. Da Men USJ will transport shoppers to the urban `90s – featuring iconic furnishings, modern batik fashion, and signature Raya delicacies. With plenty of unique festive décor, the mall is the ideal destination for photos to celebrate the season. Bamboo lights and signature wooden furniture are surrounded with traditional bamboo pelita, festive Hari Raya ketupat, and a host of `90s era accessories and electronics!

On the Ground Floor, check out the Batik Clothing Showcase designed by the talented students at INTI College and body-positive fashion brand Cynta Exclusive that displays Malaysia’s rich artistic heritage through stunning batik fashion pieces. At the Ground Floor Atrium, shoppers can purchase all their festive essentials at the Bestnya Raya! Bazaar – find fashionable Baju Melayu, colourful traditional batik, handmade bags, trendy accessories, shoes, Raya snacks and cookies, as well as festive hampers.

There are also plenty of fun activities to enjoy this festive period – kids can take part in a Raya Workshop with Global Art and get creative with Batik Painting at the Atrium, Ground Floor held on 16, 23, 30 April from 2pm to 5pm. Other workshops include a Terrarium Workshop and Anyaman Bakul Workshop by orang asal artisans; as well as Batik Canting, DIY Soap and Candle Making workshops by local artisans. On top of the interactive workshops, shoppers can also catch live demonstrations of Malaysia’s rich art and culture, including Anyaman Tikar Mengkuang (woven mats), batik painting, wood carving and henna art demonstrations.

After shopping and fun activities, visitors can sit back and enjoy festive performances at the Atrium, Ground Floor. Save the date and rock out to the musical tunes of `90s rock legends Man Bai, Along Exists, and Mohar Mohram at Da Men USJ’s Bestnya Concert on 24 April at 2pm.

Shoppers will be rewarded when they spend at Da Men USJ. With every RM50 spent in a single receipt mall-wide, shoppers will receive an exclusive set of Raya packets, with the opportunity to purchase one box of Neutrovis Hari Raya Edition Face Masks for RM10. With every RM180 spent mall-wide (RM280 with Jaya Grocer receipt), shoppers will receive exclusive F&B and Dadi Cinema movie vouchers.

In an exclusive contest, Da Men USJ is giving away RM6,500 worth of Dadi Cinema tickets this festive season. Shoppers simply need to submit their contest entries with a minimum spend of RM50 in a single receipt to be in the running to win a half year supply of movie tickets!

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About Pavilion REIT malls

Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is one of the largest retail concentrated REIT in Malaysia. Its assets include Pavilion Kuala Lumpur, Intermark Mall and Da Men Mall.

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 700 stores and eight themed precincts. This premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

About Intermark Mall

Nestled in the heart of Kuala Lumpur, Intermark Mall boasts a lifestyle experience of shopping, dining and leisure, where life and recreation converge. With six floors of retail experience and over 70 retailers, the mall presents a wide array of dedicated shopping and dining options along with amenities catered to urbanites. The mall services are elevated with premium valet parking, exclusive tourist privileges and first-rate customer service to accommodate the needs of shoppers. As a service-centric destination, Intermark Mall is seamlessly connected to the 5-star DoubleTree by Hilton Hotel and Grade A offices at Vista and Integra Towers.

About Da Men USJ

Located in the heart of USJ, Da Men is positioned as a community-friendly mall, engaging and bringing together the community of Subang Jaya and beyond as a hub for student creativity, charity events, family-friendly activities and festive celebrations throughout the year. With over 150 stores, Da Men USJ is a great value destination for shopping and dining experiences, featuring a wide array of cuisines at Food Arcade and New Nanyang Food Street.

For media enquiries, please contact:

Victoria Brown, Mutant Communications at +601 7606 5662 or victoria@mutant.com.my

Syiqin Rusli, Mutant Communications at +6014 717 3727 or syiqinrusli@mutant.com.my

Lara Rowena, Public Relations at +603 2118 8230 (ext. 230) or lararowena@pavilion-kl.com

Jessica Poon, Public Relations at +603 2118 8230 (ext. 229) or jessicapoon@pavilion-kl.com