Nike sells an assortment of products, including shoes and apparel for sports activities like football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. 

Nike is well known and popular in youth culture and hip hop culture as they supply urban fashion clothing.