Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, Chopard became one of the leading names in the high-end watch and jewellery industry. Respect for time-honoured techniques, skills and precision craftsmanship still pervade all of the company activities. The human hand often works more accurately than machines, an approach that sometimes lengthens production time, but is governed by a determination to create products imbued with perfect quality and optimal precision.