Li Ning company is founded by Li Ning who is known as the prince of gymnasts in China. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture.

This modest intention has, almost 30 years later, led to the rise of a global sports pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility, and strength. Yet it is ultimately driven by the boundless potential of the human body.