Rip Curl is a company for, and about, the crew on The Search. The Search is the driving force that led to the creation of Rip Curl, and it lives in the spirit of everything the Rip Curl crew do. It’s what makes Rip Curl unique. 

Rip Curl remains a company built by surfers for surfers, endeavoring to make the best products, run the best events, support the best athletes, deliver the best customer service, communicate the best brand message and have the best crew of people.