Established back in 2012 in Malaysia, HYPE Clothing CO.
found its name based on the rich variant of evergreen classic-modern American
subculture and also the ambitious people behind the brand.

HYPE fosters its definition by the quick widespread of the
classic American subculture to the whole wide world during the founding and the
prime of its era.

Parallel to the nature of the subculture popularity with the
huge and lasting effect on the followers, the label cultivates the ambition to
grow as big, spread as quickly and stays as timeless as the aforementioned
subculture.