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FOR IMMEDIATE RELEASE

EXPERIENCE A SPARKLING CHRISTMAS WITH PAVILION KUALA LUMPUR

This Christmas, Malaysia’s premier shopping destination, Pavilion Kuala Lumpur, welcomes you to its biggest and brightest celebration – Christmas Sparkles.

Over 1,000 distinguished guests and shoppers graced the celebration, which was conceptualised based on the joyfulness and sparkles of the holiday season. In partnership with Swarovski, the two premium lifestyle brands will take you on a journey that aims to enrich the festive season, and add sparkles to everyone’s lives.

The main highlight and centre of attraction at the event is Swarovski’s 23 meter tall Christmas tree that was inspired by the brand’s Christmas Collection with Miranda Kerr. Made up entirely of crystal strands, the tree sparkles and shines with more than 3,000 crystal strands, which amounts to a staggering total of 175,000 pieces of individual crystals. Valued at approximately RM3 million, it is the very first Swarovski Christmas tree in Malaysia and also the tallest Swarovski Christmas tree in Asia.

At the launch of the event earlier today, guests were greeted by the soothing notes and tunes of professional pianist, Charmaine Lai, and violinist, Josh Kua. Live mannequins paraded, displaying the latest fashion collection by renowned fashion designer Khoon Hooi that brought the Swarovski Fall/Winter 2015 collection to life. Canapés and champagne were also provided throughout the event as guests were treated to various magical and sparkling Christmas performances that kept the audience entranced.

The star-studded event was facilitated by the beautiful and multitalented, Deborah Henry, who kept the crowd excited and enthusiastic throughout. In attendance was Ms. Joyce Yap, CEO of Retail, Pavilion Kuala Lumpur and Mr. Aymeric Lacroix, Managing Director of Swarovski, Consumer Goods Business, South East Asia who officiated the event by lighting up the magnificent Swarovski Christmas tree. Media friends and shoppers alike watched in amazement as the crystal tree sparkled to life as colourful confetti burst into the skies, signalling the start of a sparkling and joyous festive season for all.

Ms. Joyce Yap expressed that the partnership with Swarovski was made with the intention of allowing all shoppers to experience a Christmas that fosters sparkling memories of joy and hope, in-line with the traditional significance of Christmas. “Christmas is always highly anticipated because of the feel-good factor that comes with the celebration. Through our partnership with Swarovski, we offer our shoppers the invaluable experience of witnessing the tallest Swarovski Christmas tree in Asia. As an award-winning mall, we will continue to present first-of-its-kind experiences to our shoppers that set us apart from others. A big thank you as well to our banking partner, Maybank, whose support made this celebration possible.”

Speaking at the launch, Mr. Aymeric Lacroix said, “We are extremely delighted to unveil the Swarovski Christmas Tree, the tallest indoor Christmas tree in Asia and we are very proud to collaborate with Pavilion Kuala Lumpur during this holiday season. This is truly an exciting moment for Swarovski as it has always been our vision to bring amazing technical innovations and creative collaborations to life. During this festival period, our aim is to ignite the joyful spirit of Christmas in everyone.”

Founder of the Malaysia Book of Records, Tan Sri Danny Ooi was also in attendance during this historic moment, to present Pavilion Kuala Lumpur with an award that recognised its Christmas tree as the Tallest Swarovski Christmas tree in Malaysia.

The atmosphere at the celebration was brought to a climax when a flash mob performance to the song ‘Happy’ by Pharrell Williams surprised the crowd. Over 500 fans of Pavilion Kuala Lumpur were also part of the dance, in an initiative by the mall to engage with its fans during this season of joy.  The exciting performance, which extended to three floors above the Centre Court, grabbed the attention of many who joined in and danced the evening away, marking the grand launch to the beginning of a one-of-a-kind sparkling Christmas in Kuala Lumpur.

To further enhance the shopping experience at Pavilion Kuala Lumpur, a variety of other activities and performances will also be held throughout the celebration period. This includes the Sparkling Pavilion Express train rides, the very thoughtful ‘Dear Santa’ mailbox where shoppers can mail a postcard to Santa himself, and the most sparkling treat of it all – magical snowfall at the Bukit Bintang entrance. Shoppers are welcome to spread the festive joy by sharing their photos with #SparkleWithJoy.

Make your shopping more delightful this Christmas by bringing home a Swarovski Crystal Pen when you charge RM1,000 to your Maybank Charge/Credit Card. For a complete list of rewards, please visit www.pavilion-kl.com.

For more information, contact Pavilion Kuala Lumpur’s Concierge at 03 2118-8833, check real-time updates on Facebook @PavilionKL, Twitter @Pavilion_KL, Instagram @PavilionKualaLumpur or follow Pavilion Kuala Lumpur on LINE @PavilionKL.

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Christmas Sparkles Festivities

Let It Snow

1 – 25 Dec l 8pm daily

Bukit Bintang Entrance, Level 3

A family and tourist attraction. Catch the sparks and joy of the season as you experience snowfall.*

Sparkling Pavilion Express

17 Nov 2015 – 3 Jan 2016

Centre Court, Level 2

For RM5, hop on for a merry train ride. All proceeds collected from the early bird rides, Monday till Friday from 10am to 11am, will go to charity. *

Dear Santa

17 Nov 2015 – 3 Jan 2016

Bukit Bintang Entrance, Level 3

Pick up a postcard at RM1 and write Santa a letter! 10 best letters will be invited to brunch with Santa. All proceeds will go to charity. *

Say Cheese

17 Nov 2015 – 3 Jan 2016

Centre Court, Level 2

Dress up in fun Christmas outfits and capture the festive yuletide moments with your family at only RM10 per photo.*

Sparkling Joy with Santa

5, 6, 12, 13, 19 – 25 Dec l 2pm & 6pm

Centre Court, Level 2

Donate RM10 to charity and get a free photo opportunity with Santa.*

Brunch With Santa

6 Dec – Morganfield’s

12 Dec – Chakri Palace

13 Dec – WATAMI Japanese Casual Restaurant

19 Dec – Fish & Co.

20 Dec – Ippudo

Savour sumptuous selections of traditional and sweet Christmas treats with Santa at Connection Precinct, Level 4.

Sparkling Gifts Exclusively For Maybank Cardmembers

• Redeem a Swarovski Crystal Pen with minimum of RM1,000 charged to Maybank Charge/ Credit Card.*

*Redemption at Fashion Avenue Concierge, Level 2. Maximum of two combined receipts, excluding Parkson Pavilion.

*Maximum of 1 redemption per Cardmember daily. While stocks last.

*Valid for first 1,500 Cardmembers, on a first-come, first-served basis.

• Receive a complimentary gift when you sign up for a Maybank Credit Card.*

*Only valid for application at Maybank booth, Fashion Avenue, Level 3.

*While stocks last.

Flash your Maybank Card and enjoy exclusive privileges:

Free Sparkling Pavilion Express Train Ride*

17 Nov 2015 – 3 Jan 2016

Centre Court, Level 2

*Valid for first 100 Cardmembers per day and limited to one ticket per Maybank Card.

Free Santa Meet & Greet Session*

5, 6, 12, 13, 19 – 25 Dec l 2pm & 6pm

Centre Court, Level 2

* Valid for first 10 Cardmembers per session and limited to one ticket per Maybank Card.

Free 100 Pavilion Junior Memberships and invitation passes to Pavilion Junior Annual Ball*

*On a first-come, first-served basis. Sign up at Porte Cochere Concierge, Level 2.

*Invitation passes to Pavilion Junior Annual Ball is valid for first 30 newly sign up members.

10% off Miranda Kerr Collection from Swarovski store*

Swarovski, Level 3

Sparking Holiday Performance

28, 29 Nov, 5, 6, 12, 13, 19 – 27 Dec l 5pm

Centre Court, Level 2

Join our fabulous line-up of dancers as they bogie to classic Christmas tunes.

Christmas Strolling Band

Every Monday – Friday l 3pm & 7pm

Meet Princess Sparkles

25- 27 Nov, 2-4, 9-11, 16-18, 23-25 Dec l 1pm & 4pm

Centre Court, Level 2 & Bukit Bintang Entrance, Level 3

Pavilion Junior Sparkling Ball

5 Dec l 11am

Centre Court, Level 2

1Malaysia Year-End Sale Special

The reason we are shopping becomes crystal clear with participating stores offering discounts up to 70%.*

• Innisfree l Level 4

Buy a Green Christmas collection items and get a DIY Block Kit at only RM8.*

1Malaysia Year-End Sale Special

Free Innisfree ‘Best Loved Collection’ miniature pack with RM500 spent from 14 Nov 2015 till 3 Jan 2016.*

*Redemption at Fashion Avenue Concierge, Level 2. Valid for single receipt purchase. While stocks last.

Tourists Privileges

Receive a Crabtree & Evelyn gift with RM500 spent at any specialty store from 14 Nov 2015 till 3 Jan 2016.*

New Year Countdown

31 Dec l 9pm

Connection Precinct, Level 3 & 4

Sparkle into 2016 with bursts of music and entertainment at the Connection Precinct, filled with street bars and bistros.

Celebrity Appearances @ Centre Court, Level 2

Tavia Yeung – Kinohimitsu Eyes Bright Serum Launch

21 Nov l 6pm

Donnie Yen, Lynn Xiong and Raymond Wong – IP Man 3 Movie Promo

18 Dec l 7pm

Complimentary wrapping services with RM100 spent at specialty stores.*

*Valid for A4 size gift only. Other terms and conditions apply.

Fabulous Christmas gift with RM200 spent at specialty stores.*

*Terms and conditions apply.

Christmas Carolling JCM Agape

5 Dec l 3pm

Catch Christmas tunes sung by carollers from the Japanese Church Malaysia.

Enjoy free WIFI @ Centre Court

Connected Shopper Solution powered by VADs – a TM company.

#SPARKLEWITHJOY

Share your Christmas photos taken @ Centre Court with us!

Pavilion Says

Visit www.pavilion-kl.com for Christmas ideas

*Events are subject to change without prior notice. Other terms and conditions apply.

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For media enquiries, please contact:

Pavilion Kuala Lumpur (+60-3) 2118-8888

• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com

• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

Edelman (+60-3) 2287-8689

• Megan Ong, ext. 319, megan.ong@edelman.com

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping paradise of Malaysia. Spanning over 2 million square feet, Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and themed precincts. First opened to visitors on 20 September 2007, the leading premier shopping destination is a duty-free mall, offering the best in fashion, dining and urban leisure. Pavilion Kuala Lumpur has won 31 accolades to date, including the Platinum Award for the Best Shopping Mall in Kuala Lumpur by the Mayor’s Tourism Awards in 2014. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

Download press release here