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FOR IMMEDIATE RELEASE

This school holidays, Pavilion KL in partnership with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, present an epic universe of the World’s Greatest Super Heroes in the ultimate face-to-face between DC Comics Super Heroes Batman and Superman. Shoppers will be encouraged to explore the technology and power of Gotham City and Metropolis from 10th March to 27th March 2016, which is a lead up to the release of Warner Bros. Pictures’ highly anticipated action-adventure film Batman v Superman: Dawn of Justice on 24th March 2016.

For the first time ever in Malaysia, stand face-to-face with a life-sized statue display of Batman, Superman and Wonder Woman from the film. A life-sized replica display of the Batmobile from the film also makes its first appearance in Malaysia, which will give fans a chance to see up close why the iconic vehicle has earned its reputation as the apex predator on the mean streets of Gotham City.

Throughout the campaign, fans of Batman and Superman will have the opportunity to experience and celebrate the two Super Heroes through special activities on social media, cosplay appearances and competition, as well as arm wrestling matches. Specially-curated collectibles produced by Prime 1 Studio (Japan) and Hot Toys (Hong Kong) are also on display alongside posters of the official movie trailer. Other activities include a Warner Bros. Consumer Products merchandise zone by the DC Comics Super Heroes store; an interactive photo booth and a game area with two games inspired by Batman v Superman: Dawn of Justice.

The campaign kicked off with the unveiling of the Batmobile replica by Ms Kung Suan Ai, Director of Marketing for Pavilion KL; Mr U Cheng Hock, Director of Group Retail Banking, RHB Bank and Mr Darius Tang, Creative Director, Warner Bros. Consumer Products (Greater China, India and South East Asia). The ceremony followed by a crowd-engaging dance performance inspired by Batman v Superman: Dawn of Justice to get shoppers to choose their DC Comics Super Hero side.

“The school holidays are a great time for the families and at Pavilion KL, we welcome all events that can create a memorable shopping experience for all age group, in the mall. Through our partnership with Warner Bros. Consumer Products (WBCP), we offer our shoppers an immersive experience of celebrating the most recognised Super Heroes of all-time with the first ever display of Batman, Superman, Wonder Woman and the Batmobile replica. As an award-winning mall, we will continue to present first-of-its-kind experiences to our shoppers that set us apart from others,” said Ms Kung Suan Ai.

Shoppers are encouraged to be part of the greatest super hero battle by participating in the #WhoWillWin social contest. Help your super hero win by taking a selfie with his life-sized statue display at the Centre Court and post it onto Instagram with #WhoWillWin and #BatmanPavilionKL or #SupermanPavilionKL (depending on the side you choose), tagging @PavilionKualaLumpur on Instagram. Stand to win exclusive merchandises! Visit www.pavilion-kl.com for more information.

Find your Super Hero style in your shopping with RHB, the official bank partner for this celebration. Shoppers will stand a chance to win exclusive Batman v Superman: Dawn of Justice branded merchandise with a minimum spend of RM300 charged to RHB credit card at specialty stores.

For more information, visit Pavilion KL’s website at www.pavilion-kl.com, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL, Twitter page at www.twitter.com/Pavilion_KL, Instagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.

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Batman v Superman: Super hero activities* and promotions

Pavilion Junior Activities
Sign up as a Pavilion Junior member and get invited to a super hero party. Dress up in your favourite superhero costume and stand a chance to win great prizes.
Saturday, 12th March | 11.00am

Live Comic Drawing by Alan Quah
Saturday, 12th March | 3.30pm & 4.30pm | Centre Court, level 2

Functional Training Workout by Celebrity Fitness
Saturday, 12th, 19th & 26th March | 5.00pm| Centre Court, level 2

Cosplay Showcase and Competition
Sunday, 13th March | 2.00pm & 3.30pm, Cosplay Showcase | 4.30pm Cosplay Competition| Centre Court, level 2

Arm Wrestling Challenge
Saturday, 19th March | 11am – 9pm & Sunday, 20th March | 11am – 9pm| Centre Court, level 2

Batman v Superman Dance Performance
Saturday, 26th March | 2pm & 4pm & Sunday, 27th March | 2pm & 4pm| Centre Court, level 2

Interactive Games Competition
10th – 27th March | 10am – 10pm| Centre Court, level 2

*Events are subject to change without prior notice. Visit www.pavilion-kl.com for more info.

RHB Privileges
Free Batman v Superman: Dawn of Justice merchandise with RM300 charged to RHB credit card at specialty stores.
Register and redeem from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2
Max. of 2 combined receipts, excluding Parkson Pavilion.
Max. of 1 redemption per cardmember daily.
Limited to 1 redemption per combined receipts regardless of receipt amount.
While stocks last. Other terms and conditions apply.

Sign up for RHB credit card and walk away with a Batman v Superman: Dawn of Justice luggage upon application approval.
Only valid for application at RHB booth, Centre Court, level 2. While stocks last.

Superhero Rewards
Free Batman v Superman: Dawn of Justice merchandise with RM500 spent at specialty stores.
Register and redeem from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2.
Max. of 2 combined receipts, excluding Parkson Pavilion.
Limited to 1 redemption per combined receipts regardless of receipt amount.
While stocks last. Other terms and conditions apply.

Free sweet treat with RM200 spent in a single receipt at children’s stores or DC Comics Super Heroes store.
Register and redeem from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2.
Max. of 1 redemption daily.
Limited to 1 redemption per receipt regardless of receipt amount.
While stocks last. Other terms and conditions apply.

Win a pair of tickets to experience Batman Dark Flight at Studio City, Macau with RM500 spent in a single receipt at specialty stores.
Register at the Self-Service kiosk at Fashion Avenue Concierge, Level 2.

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For media enquiries, please contact:
Milk PR Sdn Bhd (+60-3) 2161-0171
• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my

Pavilion Kuala Lumpur (+60-3) 2118-8888
• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com
• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

About Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

About Batman v Superman: Dawn of Justice
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, “Batman v Superman: Dawn of Justice,” starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (“American Hustle”), Jesse Eisenberg (“The Social Network”), Diane Lane (“Unfaithful”) and Laurence Fishburne (“What’s Love Got to Do with It”); Oscar winners Jeremy Irons (“Reversal of Fortune”) and Holly Hunter (“The Piano”); and Gal Gadot as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. “Batman v Superman: Dawn of Justice” will be distributed in RealD 3D, and in 2D, and in select IMAX 3D theaters worldwide beginning March 25, 2016, from Warner Bros. Pictures, a Warner Bros. Entertainment Company. batmanvsupermandawnofjustice.net

BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)