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FOR IMMEDIATE RELEASE

This Spring/Summer 2016 (SS16), Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, proudly presents the most coveted fashion affair in town. Aptly themed “Spring Into Style”, the celebration will run from now to 2nd May 2016 and feature ready-to-wear runway displays, exclusive showcases and soirées.

The campaign kicked off with a fashionable gathering of the city’s style elite hosted over an afternoon soirée. The celebration included a Diane Von Furstenberg SS16 live mannequin presentation, treats by Spanish frozen yogurt makers, Llao Llao, newly released Red Balloon Tea by TWG Tea and the launch of the “Spring Into Style Editors’ Must-Haves” gallery, which features top Spring picks by 11 of Malaysia’s most influential editors. Fashion and lifestyle illustrator, Eleen Tan was also present to offer personalised drawings to the esteemed guests.

In celebration of spring, Paul Smith will host, for the first time in Malaysia, an exclusive pop-up installation of surrealist homeware from the cult Italian image-makers ToiletPaper, in collaboration with Italian design company, Seletti. Shoppers will also be able to enjoy the “Diane Von Furstenberg FORTUNA Spring Collection” gallery, which celebrates happiness, renewal and the power of confidence, featuring exclusive items available only at Pavilion KL. Canali will be presenting their Su Misura made-to-measure service which combines the expertise of the Italian brand and the artistry of its Master Tailor. Brands such as MCM and Prada will also be hosting exclusive events highlighting their SS16 collections.

Shoppers can also visit the mall’s blog page, Pavilion Says at www.pavilion-kl.com/pavsays for curated content on the season’s best looks, style, trends and inspirations.

In partnership with Turkish Airlines, shoppers will also have the opportunity to win a pair of Business Class Return Tickets to Dubrovnik, Croatia with RM5,000 spent at any specialty stores throughout the campaign. Shoppers who spend RM800 at Fashion Avenue or RM1,500 mall-wide will also receive a complimentary Tote Bag and RM100 cash voucher from bebe. Also, be part of Pavilion KL’s Top Spenders programme by spending RM5,000 or more to receive exclusive access to invite-only events and receive an exclusive NARS Basic Face Set including a complimentary makeover session.

For more information, visit Pavilion KL’s website at www.pavilion-kl.com, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL, Twitter page at www.twitter.com/Pavilion_KL, Instagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.

Brand Displays
1. Diane von Furstenberg FORTUNA Spring Collection
4 April – 2 May | Couture Pavilion, Level 3

2. Chopard Happy Diamonds Photo Board
4 April – 2 May | Spanish Steps @ Centre Court, Level 3

3. Canali Made to Measure Display
4 April – 2 May | Spanish Steps @ Centre Court, Level 3

4. Fresh Couture Moschino Spring Summer 2016
4 – 24 April | Couture Pavilion, Level 3

5. Spring Into Style Editors’ Must-Haves
4 April – 2 May | Couture Pavilion, Level 3
6. BlackBarrett Spring Summer 2016
9 April – 2 May | Spanish Steps, Level 3

7. Buro 24/7 Spring Selection
18 April – 2 May | Fashion Avenue, Level 3

8. Paul Smith Seletti x Toiletpaper Exhibition
25 April – 31 May | Couture Pavilion, Level 3

Events*
1. Canali Made To Measure
4 – 5 April, 10am – 10pm

2. Spring Into Style Soirée
7 April, 3pm

3. Prada Made To Measure SS16
9 – 10 April, 12pm – 10pm

4. Loewe x Prestige Event
13 April, 7pm

5. MCM Tobias Rehberger Event
21 April, 7.30pm

6. Emilio Pucci The First Episode Event
28 April, 7.30pm

7. Chopard VIP Private Event
29 April, 3pm – 6pm

*By invitation only

Bag in Style
Receive an exclusive Bebe Tote Bag and RM100 cash voucher with RM800 spent at Fashion Avenue or RM1,500 centre-wide.*
*Register and redeem from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2.
*Maximum one redemption per shopper daily.
*Limited to one redemption per receipt regardless of receipt amount.
*While stocks last. Other terms and conditions apply.

Fly in Style
Stand a chance to win a pair of Business Class Return Tickets to Dubrovnik, Croatia with RM5, 000 spent at any specialty stores.
*Register from the Self-Service Kiosk at Fashion Avenue Concierge, Level 2.
*Flight ticket(s) must be issued on or before 16 June 2016 and should be utilized by 30 November 2016. Prizes are not redeemable for cash, non-re-routable and non-transferable. Other terms and conditions apply.

Shop in Style
Receive an exclusive NARS Basic Face Set and a complimentary makeover session with RM5,000 spent centre-wide from now till 30 April 2016.*
*Limited to first 50 shoppers only. One gift per customer per day.
*Valid for single receipt purchase excluding Parkson Pavilion.
*Original receipt must be presented upon request.

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For media enquiries, please contact:
Milk PR Sdn Bhd (+60-3) 2161-0171
• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my

Pavilion Kuala Lumpur (+60-3) 2118-8888
• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com
• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

About Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.