In conjunction with Ramadan and Hari Raya Aidilfitri, Pavilion KL, Malaysia’s premier shopping destination, in partnership with Television Networks, Media Prima Berhad, today launched ‘Laman Idaman’ – a celebration inspired by the joy of the festival. In this partnership, Television Networks, Media Prima Berhad will bring its ‘Syukur Selalu’ festivity into Pavilion KL’s ‘Laman Idaman’, where shoppers will experience a radiant celebration of the true Malaysian festival at the Centre Court where an illuminating garden of traditions await.

The celebration was off to an energising start as shoppers, media and tourists witness the ‘Laman Idaman’ come alive with the launch ceremony by Ms Joyce Yap, CEO of Retail, Pavilion KL and Datuk Kamal Khalid, Chief Executive Officer, Television Networks, Media Prima Berhad. With a touch of a button on a giant remote control, they ignited the festival by switching on the LED screen at the Centre Court, a gesture to illustrate the bonding ties between the mall and the media company.

The launch was followed by an engaging conversation between the presenter of the morning – television host Nazrudin Habibur Rahman, and 5 Syukur Selalu Ambassadors – Fasha Sandha, Janna Nick, Amar Aysraf, Hafidz Roshdi and Raja Afiq, who shared anecdotes of their Hari Raya celebration, much to the delight of the crowd. A ‘Laman Idaman’ dance performance greeted the crowd right after, where dancers enthralled the crowd with their creative choreography. Tokens of appreciation were also given out to the official partners of the campaign, namely Television Network – Media Prima Berhad, Public Bank and BMW.

“Hari Raya is a festive celebration that is not just for families but the entire community. Here at Pavilion KL, we are always looking to present events that will create an unforgettable shopping experience for all in the mall. We are proud to be the first mall to partner with Television Networks, Media Prima Berhad for their annual Hari Raya celebration and are pleased to be the hub for celebrity appearances and festive activities to our shoppers. As an award-winning mall, we will continue to present captivating experiences to our shoppers that set us apart,” said Ms Kung Suan Ai, Director of Marketing, Pavilion KL.

According to Datuk Kamal Khalid, Chief Executive Officer, Television Networks, Media Prima Berhad, “This year, we are honoured to collaborate with Pavilion KL, Malaysia’s premier shopping destination, in organising this Syukur Selalu campaign. This is the first collaboration between Media Prima Berhad’s Television Networks and Pavilion KL. The line-up of activities at Pavilion KL are catered to all races including international tourists.”

“What’s more exciting is that the entire vicinity of the shopping centre has been embellished with exquisite Syukur Selalu decorations. Apart from promoting the Syukur Selalu programmes, two booths will be set up in the Pavilion KL Centre Court that is Syukur Selalu Bersamamu and Syukur Selalu Digital. The Syukur Selalu Bersamamu booth is meant to help orphans achieve their dreams this Syawal whereas the Syukur Selalu Digital booth will show users how they can download applications such as Syukur Selalu, Tonton, CJ wow Shop, Jalan Jalan Cari Makan, Full A Mark, Harian Metro e-paper, New Straits Times e-paper, Berita Harian e-paper, Ejen Ali, Hot FM, Kool FM and ZIP.”

Pavilion KL will continue on its Charity At Heart CSR initiatives this Hari Raya by supporting Media Prima in their Syukur Selalu Bersamamu charity efforts. More information will be shared during the Syukur Selalu Bersamamu event on 25 June 2016, 11am, Centre Court.

During this star-struck festivity, shoppers will also get an opportunity to buka puasa with celebrities Fattah Amin, Janna Nick and Fasha Sandha on 30 June 2016 when they spend RM1,000 in a single receipt at specialty stores.

Furthermore, shopping is made more enjoyable with free Hari Raya packets to be given away with every RM300 spent in a single receipt at specialty stores. Spend RM500 at Fashion Avenue or RM800 at specialty stores and stand to win one of four fabulous Bonia bags. Find your perfect Raya style in your shopping with Public Bank, the official bank partner for this celebration. Shoppers will stand a chance to win a free Innisfree gift set with RM500 charged to Public Bank Credit / Debit Card mall-wide.

Official car partner this festive season, BMW will also be showcasing its first ever BMW 2 Series Gran Tourer at the Main Entrance of Pavilion KL with a message to drive home safe this Hari Raya. The new series combines generous amounts of space, safety and functionality with dynamism and style, great for families of all sizes.

For more information, visit the Pavilion KL website www.pavilion-kl.com and blog www.pavilion-kl.com/pavsays, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL, Twitter page at www.twitter.com/Pavilion_KL, Instagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.

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Raya Festivities

Experience the richness and beauty of the Malay culture with various exciting performances and live shows specially lined up for you, at Centre Court, Level 2.

Traditional Instrumental Performance

17 June – 10 July | 8pm

East Meets West Dance Performance

18, 19, 26 June, 2, 3, 6 – 10 July | 5pm

Raya Acoustic & Sharing by Media Prima

25 June | 11am

Sepetang di Pavilion KL

25 June| 11am-2pm

Spread the love and grant the wishes of children from Rumah Anak Yatim Baitul Fitrah at the wishing tree. Join them for a meaningful day of sharing while enjoying performances.

Laman Idaman promotions

Free Hari Raya packets with every RM300 spent in a single receipt at specialty stores.*

• *Register at the Self-Service Kiosk, Fashion Avenue, Level 2.
• *Maximum of 2 packs per shopper daily.
• *While stocks last. Other terms and conditions apply.

Four Bonia bags to be won with RM500 spent at Fashion Avenue or RM800 at specialty stores.*

• *Register at the Self-Service Kiosk, Fashion Avenue, Level 2.

Get an exclusive Buka Puasa invitation for two to dine with celebrities, Janna Nick, Fasha Sandha and Fattah Amin on 30 June with RM1,000 spent in a single receipt at specialty stores.*

• *Register at the Self-Service Kiosk, Fashion Avenue, Level 2.
• *Limited to 50 shoppers only, on a first-come, first-served basis.

Free Innisfree gift set with RM500 charged to Public Bank Credit/ Debit Card mall-wide.*

• *Register at the Self-Service Kiosk, Fashion Avenue, Level 2.
• *Valid for first 1,000 Cardmembers.
• *Maximum of 3 combined receipts allowed.
• *Limited to 1 gift per Cardmember daily.
• *While stocks last. Other terms and conditions apply.

Receive free Hari Raya packets when you sign up for a Public Bank Credit/Debit Card.*

• *Only valid for application at the Public Bank booth, Fashion Avenue, Level 3.
• *Maximum of 2 packs per sign up daily.
• *Valid for first 250 new sign ups. While stocks last.

*Terms and conditions apply. For more information, visit www.pavilion-kl.com for more info.

For media enquiries, please contact:

Milk PR Sdn Bhd (+60-3) 2161-0171

• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my

Pavilion Kuala Lumpur (+60-3) 2118-8888

• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com6
• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

ABOUT TV3

Since its inception in 1984, TV3 is still relevant to the masses as it continues to instil positive values in viewers through various programs such as news, current affairs, topics pertaining to community and religious issues, documentaries, entertainment, sports and drama. Maintaining its status as the number one television station in Malaysia by displaying prestigious programs such as Anugerah Juara Lagu, Anugerah Skrin, Nona, Majalah 3, Wanita Hari Ini (WHI), and Malaysia Hari Ini (MHI). Moreover, TV3 had been reaching out to its viewers’ hearts through its drama slots as Akasia, Lestary, Azalea, Samarinda, Iris, Aksi, and Cerekarama alongside various interesting campaigns and TV programs for its viewers.

ABOUT TV9

TV9 is one of the four free-to-air (FTA) television stations under Malaysia’s leading media conglomerate, Media Prima Berhad. It was formerly known as Channel 9, and was rebranded to TV9, upon acquisition on 23rd September 2005. The station began broadcasting on 22nd April 2006. TV9’s target audience is the Young Fresh Mass Malays (YFM) between the ages of 15 to 29.

Its prominent and distinct image had propelled TV9 to retain its second spot as the most watched television station in Malaysia. Its successful formula includes catering to the specific tastes of its target audiences, presenting them with a variety of reality, entertainment, drama and telemovies as well as a mix of modern religious-themed programmes.

For its viewers in Sabah and Sarawak, TV9 is available through Satellite TV Channel 119.