Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, today launched ‘Christmas Ever After’ – a joyous celebration to welcome this year’s Christmas festivities. Inspired by the grandeur of fairy tale fantasies, Christmas Ever After will turn the mall into a magical kingdom of dazzling brilliance from now until the 1st of January 2017, showcasing the very first Pavilion Fairy Tale Castle and the world’s first Swarovski Crystallised Merry-Go-Round in the Centre Court of the mall, alongside the Spritzer Sparkling Tree at the Pavilion Crystal Fountain, the tallest outdoor Christmas Tree in Bukit Bintang.

It was a night where fairy tales come alive as Media and guests were greeted by fun-loving fairy tale characters like Snow White, Robin Hood and Prince Charming. From the Main Entrance, make a beeline for the Spanish Steps and behold the ‘Theatre of Magical Dreams’ – decorated with giant theatre-style red curtains, where you will get the best vantage point of the Christmas Ever After grand decorations at the Centre Court. Witness the first-ever Pavilion Fairy Tale Castle twinkling under the night sky and the world’s first Swarovski-Crystallised Merry Go Round, which remained gift-wrapped for its launch later in the week. As part of a joint partnership with Swarovski, Pavilion KL will also be donating part of the proceeds from the Merry Go Round ride to charity, as part of the mall’s ongoing Charity at Heart CSR initiatives.

Guests of the magical evening were addressed by Dato’ Joyce Yap, CEO of Retail, Pavilion Kuala Lumpur, “Christmas is one of the most highly anticipated seasons for us because we strive to bring to life the magic that comes with the celebration. Christmas Ever After will bring out the child in all of us and ignite the happiness and excitement this festive season. We invite everyone to put aside their worries and truly enjoy themselves here this holidays. A big thank you to American Express and Spritzer who are our partners this Christmas. On behalf of the management at Pavilion Kuala Lumpur, I wish our shoppers a joyous festive season and a blessed New Year.”

The celebration continued as Media and guests were escorted to the Main Entrance by a parade of Santa’s Magical Band, where they witnessed the lighting ceremony of the Spritzer Sparkling Tree by Dato’ Joyce Yap and Ms. Elaine Ho, Group Marketing Manager of Spritzer. Standing at an impressive height of 70 feet, the Spritzer Sparkling Tree illuminated with LED lights and glittering Christmas ornaments. To end the fairy tale night, a spectacular Christmas flashmob performance thrilled the crowd with upbeat music that got everyone dancing with joy.

For the benefit of all Pavilion Kuala Lumpur Facebook fans, the amazing night was also recorded LIVE on Facebook and shared with thousand others. Earlier in the week, the mall also called upon 100 fans to join the launch as their favourite fairy tale characters with a RM30 dining voucher as a token of appreciation.

Shoppers can bring home a part of Christmas this celebration. Redeem a Swarovski Crystal Pen with a minimum of RM1,000 charged to any American Express Card from now till 1 January 2017*. As part of the 1Malaysia Year End Sale, stand a chance to win a pair of Roger Vivier shoes weekly with RM1,000 spent in a single receipt at specialty stores*.

For more information, visit Pavilion KL’s website at www.pavilion-kl.com, check real-time updates on Pavilion KL’s Facebook page at http://www.facebook.com/PavilionKL, Twitter page at www.twitter.com/Pavilion_KL, Instagram account at www.instagram.com/PavilionKualaLumpur or contact Pavilion KL’s Concierge at 03 2118 8833.

Christmas Ever After Highlights

Experience the joyful spirit be brought to life this Christmas Ever After with various magical activities, performances and promotions specially lined up for you throughout the mall.

Pavilion Fairytale Castle

Centre Court, Level 2

15 November – 1 January 2017

Theatre of Magical Dreams

Spanish Steps

15 November – 1 January 2017

Spritzer Sparkling Christmas Tree

Pavilion Fountain, Main Entrance

15 November – 1 January 2017

Fantasy Train

Pavilion Fountain, Main Entrance

15 November – 1 January 2017 | RM10 per ride

AMEX Everlasting Moments

Centre Court, Level 2

15 November – 1 January 2017

World’s First Swarovski Crystallised Merry Go Round

Centre Court, Level 2

17 November – 1 January 2017 | RM10 per ride

Santa’s Magical Band

Centre Court, Level 2

19 & 26 November | 5pm

3, 10, 17 & 24 December | 5pm

Santa’s Bagpipe Performance

Centre Court, Level 2

20 & 27 November | 5pm

4, 11, 12, 18 & 25 December | 5pm

Magnificent Dance Show

Centre Court, Level 2

19 & 26 November | 7pm

3, 10, 17, 24 & 31 December | 7pm

Spectacular Holiday Performance

Centre Court, Level 2

20 & 27 November | 7pm

4, 11, 18 & 25 December | 7pm

1 January 2017 | 7pm

Santa Meet & Greet

Centre Court, Level 2

3, 4, 10, 11, 17 – 25 December | 3pm & 6pm

Redeem a Swarovski Crystal Pen with minimum of RM1,000 charged to any American Express® Card from 15 November until 1 January 2017.*Enjoy a free “Invati Revitalizer” (150ml) with purchase of “Invati shampoo” (1000ml) + “Invati Thickening Conditioner” (1000ml).*

• * Register and redeem from the Self-Service Kiosk at Fashion Avenue Concierge, Level 3.
• * Max of 2 combined receipts, excluding Parkson Pavilion.
• * Max of 1 redemption per Cardmember daily. While stocks last.
• * Valid for first 1,200 Cardmembers, on a first-come, first-served basis.
• * Log on to www.pavilion-kl.com for details.

Shop with your American Express Card for more privileges at participating stores – Anya Hindmarch, Bobbi Brown, Diane Von Furstenberg, Ermenegildo Zegna, Jimmy Choo, Moschino, NARS, Swarovski and TAG Heuer.Milk PR Sdn Bhd (+60-3) 2161-0171

 

Stand a chance to win a pair of Roger Vivier shoes weekly with RM1,000 spent in a single receipt at specialty stores from 15 November until 1 January 2017.*

• * Register from the Self-Service Kiosk at Fashion Avenue, Level 2 or Tokyo Street, Level 6.

• * Not applicable to receipts from Parkson Pavilion.
• * Terms and conditions apply.

For media enquiries, please contact:

Milk PR Sdn Bhd (+60-3) 2161-0171

• Iman Ridzwan, iman@milkpr.com.my
• Maggie Wong, maggie.wong@milkpr.com.my

Pavilion Kuala Lumpur (+60-3) 2118-8888

• Joe Ann Teh, ext. 934, joeann@pavilion-kl.com
• Abigail Ngai, ext. 930, abigailngai@pavilion-kl.com

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 550 stores and eight themed precincts. Attracting over 30 million visitors annually, this premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.